The Story
Story & Brand Connection:
The Cowboy Up Tee captures the essence of western determination — rising to challenges, taking your shot, and embracing the grit of everyday life. Inspired by Lane Frost’s champion spirit, this tee is a nod to cowboys, rodeo fans, and anyone who lives the western lifestyle with courage and heart.
Features & Specs:
Made from a soft, breathable cotton blend, the Cowboy Up Tee is comfortable for all‑day wear while remaining durable through rugged use. The bold “Cowboy Up” graphic across the chest makes a statement, while a classic crew neck and short sleeves ensure timeless fit and style.
Fit & Sizing:
Available in unisex sizes from Small to 3XL, the tee offers a relaxed, true‑to‑size fit suitable for both men and women. Its soft fabric layers easily under jackets or hoodies for added warmth without bulk.
Occasion & Styling:
Perfect for ranch work, rodeo events, casual weekends, or everyday wear, the Cowboy Up Tee pairs naturally with jeans, boots, and your favorite hat. Wear it for work or play — anywhere you need a reminder to ride strong and keep going.
Care Instructions:
Machine wash cold with like colors, tumble dry low to maintain softness and graphic integrity.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Story & Brand Connection:
The Cowboy Up Tee captures the essence of western determination — rising to challenges, taking your shot, and embracing the grit of everyday life. Inspired by Lane Frost’s champion spirit, this tee is a nod to cowboys, rodeo fans, and anyone who lives the western lifestyle with courage and heart.
Features & Specs:
Made from a soft, breathable cotton blend, the Cowboy Up Tee is comfortable for all‑day wear while remaining durable through rugged use. The bold “Cowboy Up” graphic across the chest makes a statement, while a classic crew neck and short sleeves ensure timeless fit and style.
Fit & Sizing:
Available in unisex sizes from Small to 3XL, the tee offers a relaxed, true‑to‑size fit suitable for both men and women. Its soft fabric layers easily under jackets or hoodies for added warmth without bulk.
Occasion & Styling:
Perfect for ranch work, rodeo events, casual weekends, or everyday wear, the Cowboy Up Tee pairs naturally with jeans, boots, and your favorite hat. Wear it for work or play — anywhere you need a reminder to ride strong and keep going.
Care Instructions:
Machine wash cold with like colors, tumble dry low to maintain softness and graphic integrity.
